Monday, December 10, 2007

One Step Ahead of the Paparazzi

Gosh! Technology is a leveller and it enables everyone equally. Let me give you an example of unethical behaviour for work related activity that eventually exposed the unethical behaviour.

One of my acquaintance, lets call him Mr. Shark, is a very popular recruiter and he is glorified in his company as someone who can get information about anyone in this world who have logged on information somewhere on the Internet. I was having a chat with him and he told me how he uses the system. He uses various different measures, uses combinations and uses a good lot of guesswork to find information about a person from social networking sites to chat sites to blogs to internal company databases. On top of this, he also has access (illegally obtained) to mobile numbers of employees of most targeted companies. So, imagine that there is a senior executive who is great at his job and has no intention of changing his job. This Mr. Shark will contact him, lure him, send repeated mails every week and also try making personal contact with him. This is worse than spamming. Mr. Shark is unashamed of his skills and is rather proud of it. He proudly says 'see I hit the right target' and laugh loud.

So, I asked him - 'well, do you think your searches are unknown to the target'? Mr. Shark was optimistic that the target has no ways of knowing how Mr. Shark got to know the target's mobile no. or his family details.

I showed him some websites where I have posted information and my blog. I ran a good analytics tool that I have and there it was all for Mr. Shark to see.

- I showed him which Google searches led to my blog. For e.g. someone wanted to know how many kids I have and that led him to my blog! One another had wanted to crack a password to a matrimonial portal and since I had written about the portal itself, he had landed in my blog. What surprised me was how many searches were looking for personal details and this was new to me. It's probably motivated by Sales and promotional (of course unethical) companies or individuals or people who like to hound others after fully knowing their personal details.

- The analytics report showed the exact domain address and exact country from where the Sharks had searched/called.

- It also showed so much behavioural searches of the Sharks that not only shocked Mr Shark but gave me great confidence that Internet is a level playing field. If you can find and hound, so can I find information that I'm being looked for. With my premium blocker tool, I can exactly block the Sharks.

Just like how Bayesian logic learns SPAM rules out of each behaviour, so does the human mind. So, please don't use unethical means to do anything at work, esp. during this era of the Internet. You are fully exposed! And you have lost everything after that.